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The 5 Basic Elements of Graphic Design

basic graphic design

In today’s internet-driven world, it’s fairly easy to design your own ads, logos, and merchandise. It seems like everywhere you turn, there’s a new app that makes it easier to put something together that looks almost professionally done. But one thing hasn’t changed: there’s a difference between good and bad graphic design. So what does a good designer consider when working on a new project? Take a look at the five elements below!

Element #1: Proximity

The elements of a good design should be grouped in such a way that the viewer’s eye is intentionally drawn to certain aspects in a certain order. Grouping similar elements together and varying the size might seem like it would turn out too scattered, but in reality, it gives the design continuity and unity. A more linear piece looks amateurish and doesn’t help the viewer know where to look first.

Element #2: Alignment

Aligning elements in a way that is visually appealing is an incredibly important part of graphic design. While many designers begin by putting everything in the center of the page, that’s definitely not the only way to do it. Whatever method is used, one thing’s a constant: the alignment must have an intentional, consistent design in order to be effective.

Element #3: Repetition

It’s the same concept as a repeating hook in a song: visual elements that are repeated can be very effective and memorable. Repetition places special emphasis on particular parts of the design and draws the viewer’s attention to those elements.

Element #4: Contrast

Good contrast can really help a design get noticed. Choosing colors that complement each other and contrast nicely can help a material’s message hit home with the viewer more effectively than if that same message were laid out in a more traditional manner.

Element #5: White Space

Depending on the nature of the project, white space can be a very effective design tool. It helps to send a very direct message and is easier for the brain to process than a more cluttered design. White space provides room for the title to be read clearly, the graphic elements to be noticed, and the grouped text to be read easily. Don’t be afraid of white space in your design – it’s often a very wise choice.

What Do We Know About Graphic Design? A Lot!

Here at Design Display, we’ve got a team of experts who specialize not just in graphic design, but in a specific type called environmental graphic design – not to mention exhibit design, trade show displays, and more! We love to bring your dreams to life. Take a look at our portfolio today, and see if we are the right design company for you.