Signage is often the first thing customers see. It may also be the way customers navigate through your space. For these reasons, it is essential to have functional, effective signage. So, what makes for good signage? Learn more with Design Display in Birmingham, AL.
When it comes to signage, it is important to remember the practical side of things. If your sign is unclear, hard to read, or displays any incorrect information, your sign is not functional, leaving you at a disadvantage.
Durability is also important. If you are investing in outdoor signage, it is essential to invest in weather resistant material that will protect your sign from damage. This will keep you from having to replace a broken sign, therefore proving to be a more cost-effective solution in the long run. If you find your sign no longer applies – i.e. information has changed and your sign does not reflect the changes – be proactive about purchasing new signage so that you maintain functionality.
Make Your Message Clear
As mentioned before, for your sign to be effective, its message must be clear. It should be legible from a distance. Braille lettering should conform to ADA guidelines. And make sure to pay attention to contrast when using brighter colors. Beyond graphics and colors used, the information should best represent what you are trying to say in the most clear and concise way possible. For example, if your sign is about X-Rays, instead of using terminology like Diagnostic Imaging, simply use the word “x-rays,” because that is what customers will be looking for. Don’t make things any more complicated than they need to be.
Know Your Audience
Depending on your audience, certain choices are smarter than others. For example, if you audience is 40% Hispanic, including a Spanish translation on your sign can prove to be beneficial. If your audience is children, larger text with brighter colors may better catch their attention. Know who you are trying to reach with your message. And if you have questions, consult with a design team, like the team of experts at Design Display in Birmingham, AL.
Design Display Can Help!
Ready to get started on your brand’s signage? Talk to our design team today! At Design Display in Birmingham, AL, we specialize in helping businesses better represent their brands through quality signage and displays. Learn more about the services we offer. Contact us today!