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The Importance of Engaging Signage Design

signage design

It is often the case that the sign outside of your storefront is the first impression your brand makes on potential customers. For this reason, it is important that you and your team of designers take time to consider your brand message before designing your signage graphics. Learn more about engaging signage design with Design Display in Birmingham, AL.

Fonts Come First

We’ve all seen billboards or outdoor signage with fonts that are too small, too big, or just too hard to read. Make sure that you use a font with clear characters. Make sure the colors on the sign are visible and that there is enough contrast to be able to read the sign from far away. Grab your customer’s attention using language that engages your demographic, and make sure to include your brand’s logo or color scheme.

What Should It Say?

Customers immediately visualize purchasing your product when they see your sign. What do you want them to visualize? Use your words wisely! Use calls of action or affirming phrases like, “See the difference our product makes for yourself!” Words like ‘yourself’ or ‘your’ immediately engage your audience. This is a great way to help them relate to your brand almost immediately. You also want to make sure that you are using original content. Do not take copyrighted terms or phrases as your own!

Test Drive Your Sign

Stay simple and bold. Make sure that your brand is well represented. Then, take your sign for a test drive. You may think your sign looks perfect until you put it up and realize multiple customers are complaining that they cannot read it due to the font being too small or because something is in the way. If this happens, do not settle! Go back to your environmental graphic design team and ensure that your sign is perfect. If you are going to display it, it should be effective!

Get Started on Great Signage Design Today!

Interested in designing your own signage? Talk to our team of design professionals! We would love to help your spread your brand’s message in a new, effective way. Learn more about Design Display in Birmingham, AL. Contact us today.