Many of us in marketing are afraid of the younger generation, the “millennials.” However, the truth is that millennials may be easier to reach than any generation thus far. Marketing to millennials is about putting your brand message forward and creating a connection. Learn more about marketing to millennials with Design Display.
What Is a Millennial?
The term “millennial” refers to those between the ages of 18 and 34. Surpassing the Baby Boomer generation, millennials make up a significant portion of the population. Research has shown that a key difference between the millennial generation and other generations is what motivates each individual.
Millennials are looking to form a relationship with brands. Think like a recruiter! They are searching for a connection. They are looking to make a difference, to improve the world, and to support others. If you can tap into any of those motives, you can succeed!
Make the Millennial Connection
Trade shows are useful for connecting to both businesses and consumers. If millennials are part of your target audience, it is important that you create a memorable experience that appeals to their interests. From games to promotional giveaways, there are multiple ways to draw a crowd and keep it.
The key to reaching millennials is face-to-face marketing. Harness the power of your networking skills, and create an individual experience for each visitor. In this way, you create a connection with each individual, which gives you a higher chance of receiving a response when you follow up. Not only will they remember your brand above all the others; they will most likely walk away with a positive perception and share that with their colleagues.
What would we do without technology? The first thing we do in the morning is check our phones. Because most millennials have grown up in this technological age, it is advantageous to add technological interaction to your trade show exhibit design. Screens that display social media streams or tablets that allow visitors to fill out forms, for example, are great ways to get visitors to interact with your brand.
Design Display Has the Expertise
Whether it’s adding technology to your exhibit or simply reinventing your design to best display your message, Design Display in Birmingham, AL, has the expertise and experience to help you make the most of your trade show experience. Contact us today to get started!