Trade show marketing focuses on engaging with your guests and turning leads into conversions. As you set your trade show marketing goals for 2017, consider the ways to successfully execute your strategy with Design Display in Birmingham, Alabama.
Grab Visitor Attention
At any trade show or marketing event, you will be competing with other vendors for the attention of your audience. It’s important that your booth stands out and wows guests in mere seconds. So, how can you achieve this goal? Custom trade show displays are your answer!
When it comes to designing your booth display, your options are endless. From lighting and graphics to everything in between, customization is key. Talk to your design experts to make sure they know the best way to represent your brand message. Encourage your team to think outside the box. Don’t be afraid to add innovative touches to your display, like touchscreens or lifesize objects (like a can of beans)!
Engage Your Visitors
Getting visitors to your booth is only the first step. Think of ways to engage your potential customers. Interactive touch screen displays, games, or promotional giveaways are a great place to start. Every vendor at your trade show is going to have friendly hosts giving away pens and mugs with their logos on them. So, what can you do to stand out?
Consider live entertainment! Hiring someone specifically to interact with your guests is a great way to keep visitors at your booth. Make sure that you speak with your entertainer beforehand so that they know how to best convey your message as well. You may also try running a contest during the event or giving away a raffle. These are great ways to keep guests engaged as well as acquire contact information you can use later to follow up with leads.
Learn More with Design Display
At Design Display, our artisans are skilled in a variety of disciplines. Our team has worked with numerous businesses to help them develop unique marketing materials that best convey their brand message, and we would love to help you do the same! Interested in standing out at your next event? Get started with Design Display in Birmingham, AL today! Contact us here.